Prototype Logos, Ellman Tower for Crosby Wright 
This logo was developed for a potential client while I was working for Crosby Wright. I was enlisted to create a logo to present to the client in order to gain their business. The building was to be built in Westgate, which I would describe stylistically as 'neo-art deco in a rainbow of colors', pulling styles from the past to give a feel of kitch and history. Even though the complex was new and the condos were a new build, the goal was to make the potential buyer feel like there was a history behind it. A retro 60's feel suited the direction because it emphasized history, a modernized throwback look from the time of the original architecture built in Phoenix. It also played upon the resurgence of the retro chic. I counld envision this logo on signage, setting itself apart from the Westgate Mall look, while not looking out of place.